Mattresses shipped in a box are on the rise, as more people seek out convenient, affordable beds. If you’ve been considering a new bed recently, chances are you’ve stumbled across a few of these companies.
This new, convenient way to buy a new bed is changing the entire mattress industry, with Millennials leading the way.
Bed in a Box Reviews: 30-Second Summary
- Our Editor’s Choice: Amerisleep AS3 is the best mattress in a box we found. They offer five beds that range from firm to soft. They use the most advanced materials to give you a more comfortable, restful sleep— and they do it at a fair price. That’s why 99% of their customers rate them 3+ stars, the most of any other brand we looked at.
- Amerisleep is the only company on our list using Celliant® in their covers. This material is determined by the FDA to promote more restful sleep. On top of that, Amerisleep’s beds offer cooling and responsive memory foam with a transition layer that provides targeted cushioning and support for sensitive areas like the lower back.
- Runner-up: Loom & Leaf came in second in our ratings. Like Amerisleep, 99% of their customers rate them 3+ stars, and their beds feature cooling and responsive foam at a fair price. However, their beds lack in more innovative sleep technology utilized by other companies, such as zoned support or cooling gels. Most problematically, they only offer firm and medium-firm beds, which can be a problem if you need something less stiff. Studies have shown that to sleep your best your mattress needs to have the right firmness or softness.
- Innerspring leader: Saatva is your best choice if you prefer an innerspring mattress. We believe most people would be better with a memory foam mattress, like our two recommendations above. As a whole, memory foam beds receive average owner satisfaction scores of 80% compared to just 60% for innersprings. Still, some people aren’t ready to make the switch. In that case, Saatva offers a highly rated, affordable innerspring bed with coil-on-coil construction and a soft pillow top.
Several brands have taken their products online, and this saves consumers money. Traditional retail channels and operating a brick-and-mortar store come with high overhead. Conversely, online retail minimizes costs and allows brands to pass those savings on to you.
Bed-in-a-box mattresses are compressed and vacuum-sealed into a box the fraction of the size of a traditional mattress. Typically made of foams, once unwrapped, these beds expand to their normal size.
This concept has a couple of interesting points to note. The smaller size saves on shipping costs (going courier rather than freight), takes up less inventory space, and reduces the carbon cost of getting a new bed to you. All of these factors save money and reduce fossil fuel use compared to shipping a regular, full-size bed. Plus, they are convenient, and many online reviewers describe watching their new bed spring to life as fun!
Because this mattress category is booming, we decided to directly compare a couple of the leaders in this group side by side. In this article, we’ll look at the pros and cons of these beds in general and give you some helpful shopping tips.
We based the comparisons in this article on research about what consumers say is most important to them when shopping for a new mattress. First up, we have a summary looking at the basic details of each brand.
No one mattress proves right for every single person, even if they claim to offer a “universal feel.” Your individual preferences are most important, not inflated marketing claims of fancy materials.
To help you get an idea of how these different companies compare, check out the table below. We summarize some of the popular mattresses-in-a-box brands on things like customer satisfaction, price, composition, return policy, warranty, and the year the company was established.
|Amerisleep||Loom & Leaf||Saatva||Bed-In-A-Box|
|Customer Ratings (3+ Stars)2||99%||99%||99%||96%|
|Cooling Support Foam Layer in All Models||Y||Y||N||N|
|FDA Confirms1 Cover Promotes More Sleep||Y||N||N||N|
|Offers Targeted Support for Sensitive Areas||Y||N||N||N|
|# Of Firmness Options||5||2||3||5|
|Starting Queen Price||$999||$1,099||$999||$699|
|Free Trial Length||100 Nights||120 Nights||120 Nights||120 Nights|
|Shortest Warranty Coverage||20 Years||15 Years||15 Years||10 Years|
|Deepest Sagging Not Covered by Warranty1||0.75 inch||0.75 inch||1 inch||1.25 inches|
|Years in Business||11||7||7||11|
|Eco-Friendly Plant-Based Foam||Y||Y||N/A||N|
|Zero-Emissions Foam Production (VPF)||Y||N||N||N|
Customer reviews come from retailer websites. Further details are provided below this chart contrasting the pros and cons of different brands. After, we also look at the general process of choosing and buying a mattress in a box.
Customer Satisfaction & Reviews
Most of the mattresses in this category rank higher in owner satisfaction than the average for all types of beds (73%). Most of the options are memory foam, and they meet or exceed the average review score expected from beds in the category (about 4 in 5 stars).
Amerisleep, Loom & Leaf, and Saatva hold the highest overall satisfaction scores, with 99% of their users rating them 3+ stars.
It can be hard to compare customer satisfaction across different brands because each of them can use a different measurement.
Since each brand uses some 5-star review system, we thought the best way to make an apples-to-apples comparison was to look at how many reviews were 3 or more stars. We figured that 3 stars was the lowest number that could still count as “satisfied.” A rating of 2 or lower would indicate an unhappy customer.
Amerisleep, Loom & Leaf, and Saatva all scored extremely high, with 99% of their customers rating them 3 or more stars. BedInABox was lower at 96%.
Comparing prices can also be a challenge since you want to try and compare beds with similar features. Just like you can’t compare a Toyota to a BMW based on price— when looking at mattress prices, what you’re really trying to see isn’t the cost, but the value you get for your dollar.
Amerisleep and Loom & Leaf are the closest comparisons. Both companies offer cooling and responsive memory foam in all of their mattresses. Amerisleep queen mattresses start at $999 while Loom & Leaf starts at $1,099. All Amerisleep mattresses come with a cover that is determined by the FDA to promote more restful sleep.
Starting at $1,099, you can get an Amerisleep bed with a zoned support layer that provides targeted support for sensitive areas like the lower back, which research says is an important factor for 81% of consumers.
BedInABox also offers memory foam mattresses, with queen prices starting at $699; however, the beds in this price range do not feature cooling or responsive foam, which might explain why their customer satisfaction rating is lower. The beds they offer with these features are more expensive when compared to what Amerisleep and Loom & Leaf charge.
The Saatva innerspring mattress costs $999 for a queen. While it receives good customer satisfaction ratings, overall innerspring mattresses rate lower than memory foam, so we’re hesitant to recommend it so highly. No matter how comfortable an innerspring mattress claims to be, they can potentially create uncomfortable pressure points since the springs push up on you as you sleep. It’s just physics.
Comfort & Selection
Most of the cheap brands from this category in the marketplace are firm to medium-firm. Meaning, if you prefer a softer feel, you might have to invest in a mattress topper in addition to the bed.
Amerisleep gets praised for its five firmness levels and value. Several reviews discuss comfort and improved sleep, with people mentioning all sleep positions and body types. In general, Amerisleep’s satisfaction level is closer to more expensive brands rather than more basic products.
Customers noted BedInABox to have an above-average comfort, although there were some problems with initial off-gassing. People who prefer very soft beds also may be left out of this collection, as they primarily come in the medium to firm range.
Similarly, Loom & Leaf only offers two relatively firm mattresses, so unless your preferences line up perfectly with what they offer, you’re out of luck. Saatva does slightly better, offering two relatively firm models and one softer model.
For people who are petite or those over 200 pounds, beds with a 10-inch thickness or less, or beds that are extra firm may not provide adequate comfort and support. Side sleepers are also more likely to feel discomfort on beds with thin comfort layers or those that lack materials like memory foam to cushion pressure points.
Warranty and Return Policies
One common feature of boxed bed brands is their generous return policies, usually with no hassle refunds or minimal fees and effort required from the buyer.
BedInABox, Loom & Leaf, and Saatva offer 120 nights. Some people complain that BedInABox has a requirement to keep the mattress for at least 60 days before accepting returns. Amerisleep offers a 100-night trial.
Amerisleep and BedInABox offer more extended warranties of 20 years; however, BedInABox will let your bed sag a massive 1.25 inches before covering you in the later years of the warranty. In contrast, Amerisleep will cover anything over 0.75 inches for the entire two decades.
Loom & Leaf and Saatva only offer 15 years of warranty coverage, covering 0.75 inches and 1 inch of sagging, respectively.
All of the brands in this category tend to provide excellent customer service, which is important when you shop with an online brand.
It’s important to note that Amerisleep and BedInABox are the veteran companies in the field, with their roots tracing back to 2006. Their products have been in use for a considerable amount of time. The more established a company, the better opportunity there is to determine if any significant issues with service or durability will occur.
Most mattress-in-a-box brands popped up only a few short years ago, including Loom & Leaf and Saatva. From 2013 to 2018, we’ve seen an online mattress “boom.” Their products have been in use for relatively short times, with most of their reviews being less than 1 or 2 years old. The long-term durability of the beds and the stability of the companies are less established.
What to Expect When Buying a Mattress in a Box
These types of mattresses are usually situated on the entry-level, lower-price range. Materials tend to consist of lower-density memory foam or latex hybrids. Due to the lower price, quality can be compromised, although plenty of expensive brands also use low-quality materials.
These products sell primarily online. In most circumstances, you won’t get a chance to test the bed before purchase unless you live near their headquarters. Luckily, all of the brands in this comparison provide in-home trials and fair return policies. For most, you don’t even have to pay to ship your returned product.
The online business model lowers costs, cutting out middlemen retailers and the pricey overhead of having a physical store. Direct-to-consumer business models can operate and sell their products at much lower prices. Brands like Tempurpedic and Serta rely on dealer networks where a lot more people take a cut of the end price.
Deciding on the right mattress that best suits your needs may take some research. Comparison websites and customer reviews provide useful resources for this.
Looking for a great mattress?
The Pros of a Bed in the Box
The big pluses to buying a mattress in a box are price, fair returns, and the convenience of both delivery and setup.
On average, you will pay $1,000 less for a quality bed in this category compared to the typical mattress store. When compared to other memory foam companies, materials and quality levels are similar as well. Perks like easy returns might even be better than expensive options.
Most boxed mattresses have generous return policies and decent warranties. The companies want to make you happy with their product. After all, their business comes from the reviews of satisfied customers rather than people walking into a store.
Shopping online is also convenient. Some people live far from mattress stores, and others lack time to drive around testing each product. There is plenty of information online that can help consumers make smart shopping decisions without the help of a salesperson.
If you are concerned about shopping for a bed online, you probably shouldn’t be. Most of these brands have customer satisfaction and review scores that meet or far exceed those of mattress showrooms and brands like Sealy and Serta.
One study even found that people in a showroom setting rarely choose a bed that will genuinely get them the best sleep. So, a good return policy and a little research might be more important than testing the bed beforehand.
Do you live in a building or have to navigate staircases, elevators, and tight doorways? You might appreciate the maneuverability of a compacted mattress versus a full-sized bed. No need to call a team of friends over to help lug a cumbersome mattress to your bedroom! In fact, the boxes usually come delivered through FedEx or UPS.
The Cons of a Bed in the Box
The obvious downside to buying a bed online is the inability to test it. Luckily, all of the mattresses in this comparison offer at least 100 days for their in-home trial— this ensures you are getting a mattress that will work for your style of sleeping.
The simpler brands in this category choose to provide firm to medium-firm mattresses. Thus, there is a lack of options for those who prefer softer mattresses. To remedy this, mattress toppers might make your bed softer but can range in price anywhere from $35 to $500. Amerisleep and BedInABox brands both offer a range of mattresses at differing price points for those who desire softer or thicker beds, so you won’t have to worry about getting a mattress topper after the fact.
As some of these online mattress companies are entry-level, quality gets sacrificed to provide a cheaper mattress. This can make the mattresses better for the short-term rather than a high-quality, long-term investment. As always, it is important to research what is inside the bed, the quality, and how it compares to other brands.
Online Shopping Makes for Great Convenience
Overall, mattress-in-a-box brands prove convenient for shipping and setup, and they’re easy to purchase. These beds often bring better values than big-name brands, and they generally earn good customer satisfaction ratings.
For the most part, these mattresses are entry-level in price and value. However, the lower cost doesn’t always reflect the quality of the materials. Cost savings primarily come through the absence of a physical store and the high overhead that goes along with that. All brands in this comparison offer a 100+ night sleep guarantee, with a generous warranty and return policy.
Brands like Amerisleep have more established products and larger offerings for different sleep styles while other websites push single models. In this category, you usually find good ratings from the majority of owners. Looking at all the positives Amerisleep brings to the table — FDA-determined Celliant covers, cooling and responsive foam, HIVE® technology for targeted pressure relief, eco-friendly manufacturing and shipping, great return and warranty policies, and amazing customer reviews — none of the other brands in this space come close. For those reasons, we rated Amerisleep our best mattress in a box.
Buying a mattress online becomes more convenient each day through the abundance of customer reviews and comparison sites that shopping for a new, budget-friendly mattress has never been so easy.
Mattress-in-a-box retailers are changing the way the industry does business by making things simpler, more focused on customer satisfaction, and more affordable than they’ve been in the past 100 years of mattress shopping — quite an accomplishment!
Shopping in Person
There are many reasons to shop for mattresses in person.
Yes, bed-in-a-box brands of online mattresses are incredibly convenient. They’re high-quality, inexpensive, and delivered in a reasonably sized box right to your doorstep through a regular mail delivery service, like UPS or FedEx. Shopping online means you don’t have to deal with freight shipping delivery windows, pressure from store employees, or high retail costs, either. There’s only one big downfall to buying online— you don’t get to try the mattress in person. Though some companies will send you a sample of the foam, gel, or upholstery they use to make their mattresses, it isn’t the same as lying on the full thing for several minutes to see how your body adjusts.
When you shop in a store, you have the opportunity to lie down and try the mattress – which will have store-owned linens on it – for several minutes so you can get a sense of how the bed will respond to your body weight. Is it firm, resisting the gravity of your frame? Is it soft, cradling your shoulders and hips? Is it a mix of the two? Do you get add-ons like a mattress bed or box spring?
Going to an actual brick-and-mortar store also gives you the opportunity to ask salespeople on the floor a variety of questions. How long is the warranty? How often are these mattresses returned? Is the material hypoallergenic and easy to clean? Is it a one-sided mattress with a pillowtop, or can it be flipped to get the longest life out of it? Although you can ask these questions of online retailers, you won’t have the benefit of face-to-face, immediate answers.
Most mattress retailers offer several sales each year, and they have the most popular brands of mattresses like Sealy and Tempur-Pedic. While many online retailers also sell box springs or bed frames, you may be able to strike a better deal by discussing these add-ons with employees in person. That said, many online retailers also offer add-on deals.
Most importantly, few bed-in-a-box retailers will remove your old bed – a process that requires you to be home to let the movers inside. Because bed-in-a-box retailers focus on the convenience of delivery without hassling you to be present, they often don’t offer a pickup and disposal service for your old bed. Most states have strict laws about mattress removal and disposal due to biohazard concerns, so you could put yourself in violation of the law without appropriate help removing an old mattress. Brick-and-mortar stores typically offer this service as an add-on alongside mattress delivery. If you do order online, inquire about this option.
If You Don’t Find a Holiday Sale, Buy a Bed in May
Brick-and-mortar retail stores run major mattress sales around the big calendar holidays like Memorial Day, Labor Day, Christmas, New Year’s, Thanksgiving (and Black Friday), Independence Day, and many others. However, if you miss these big holiday sales, there will still be many great deals, especially in the month of May. According to Consumer Reports, May is when brick-and-mortar mattress stores get rid of their older model mattresses. Typically, mattress manufacturers present new models of mattresses in June and spend the next year trying to sell them at full price as often as possible.
Additionally, never feel rushed to get the best deal on a mattress. Many people don’t like to shop for mattresses in person because they worry about pressure from salespeople, high retail costs, or missing out on online sales. However, you can use retail stores to try out a variety of mattresses to get a sense of what you want without ever committing to buy.
Spend time shopping around to get a feel for what your body needs and wants in mattress firmness and material, and this also gives you time to keep an eye on how and when sales happen at your local mattress retail stores. You could potentially find a great deal at a brick-and-mortar store.
You can also ask in-person mattress stores to include freight shipping your mattress, as this offers much of the same convenience as a mattress in a box. The mattress will be delivered to your home, and there will be freight employees in the truck who can help you bring the mattress inside.
Shopping at brick-and-mortar mattress retailers in May, during a holiday sale, or at other times of the year provides you the opportunity to negotiate. You can go through this process with an online mattress retailer, but many people who shop online do not know they can haggle about mattress costs and benefits regardless of how they buy.
Warranty and Return Policies
Brick-and-mortar mattress retailers have gained a bad reputation for their strict return policies. They may be willing to pick up your old mattress or help you remove and replace a mattress you purchased from them if you are dissatisfied or if it fails before the warranty is up, but there is a lot of fine print that customers often fail to read. For example, you may find your return policy or warranty void if you use heating pads or electric blankets, which many people do.
Bed-in-a-box online retailers boast about their generous return policies, and they typically offer the same 10-year or 15-year warranty that most in-person retailers provide. However, many bed-in-a-box companies do not extend free mattress removal, so getting rid of your old mattress can be more difficult. They also have a lot of fine print restrictions on returns that many people do not read.
While this explosion of mattress e-commerce greatly benefits mattress shoppers right now, there’s no guarantee that these companies will be around in the next five years. Like other business booms, several of these companies or brands are likely to fold or get purchased by larger, more successful online companies, which makes filing a warranty claim complicated. There may not be a company to complain to before your 10-year warranty is up.
While you will have to set up freight delivery for the majority of in-store mattress purchases, meaning you will need to be present when the mattress arrives, this gives you the opportunity to examine the bed for damage and refuse shipment if you see any rips, spots, breaks, or dips. The store will use the warranty and return policy to replace the mattress. Some online brands may not do that, and since you don’t have to be present for the delivery of a mattress in a box, you don’t have the opportunity to reject damaged or oddly shaped boxes containing potentially damaged products. A return with an online retailer may, therefore, be much more complicated or time-consuming, leaving you without a bed for a while.
Best Brick-and-Mortar Stores to Buy a Mattress
Several new mattress brands have popped up online, and searching for a bed-in-a-box retailer provides dozens of great options with the press of a few buttons. Similarly, nearly every neighborhood or shopping center seems to have a mattress retailer, but how do you know which ones to trust? Should you go to a department store and review their mattress section? Should you look for a specific brand’s retail outlet?
There are several great options all over the brick-and-mortar spectrum. Here are the best we’ve found.
- Bed, Bath, and Beyond: One of the leading specialty department stores, Bed, Bath, and Beyond has long focused on bedding, kitchenware, bathroom accessories, light fixtures, and storage solutions. Meaning, they offer a wide selection of trusted mattress brands you can try in the store. You can also see what promotions Bed, Bath, and Beyond is currently offering in mailed flyers, or through catalogs, giving you the best chance to find a fantastic mattress for the best possible price.
- Macy’s: As one of the biggest and oldest department stores in the United States, Macy’s has sold millions of mattresses over the company’s impressive 150-year existence. Macy’s smoothly transitioned to online retail, so you can browse the brands and deals in the stores nearest you before setting foot in their retail space. This way, you can go in armed with knowledge and questions you need to ask store clerks.
Like Bed, Bath, and Beyond, they also offer dozens of sales over the course of the year, and they have prided themselves on high-quality delivery options. You can spend some time finding great bed accessories in their store, including bed frames and furniture for your bedroom, which can be delivered together with the mattress.
- Mattress Firm: A nationally recognized, easy-to-find retailer focusing on mattress sales, this company offers several brands in their showrooms all over the country. Their website, like Macy’s or Bed, Bath, and Beyond, can show you where the nearest store is, what deals they’re offering, and what brands they carry in that store, so you can comparison shop before you leave your house. Then, when you go into their showroom, you can try any mattress that seems appealing, ask questions of a store clerk, and determine how to get your mattress home.
Mattress Firm offers a 120-night sleep trial. If you dislike the mattress, even after trying it, you can get another mattress of a different type or brand through that store. In that same timeframe, if you find another, similar mattress for cheaper, Mattress Firm will refund you the difference. There is very little buyer’s remorse thanks to this company’s generous return policy, warranties, and shopping experience.
- Costco: Known more for deals on large packages of food or cheap electronics, Costco is a big-box retailer that sells, in bulk or at a substantial discount, anything you need for your daily life— including mattresses from known brands like Sealy, Simmons, or Novaform. Shipping charges are included in the product price, there is a generous return policy, and online products can be returned through a storefront near you. They also offer old mattress removal.
If you’re looking for the latest innovations in mattresses, Costco is not likely to offer these. Instead, they often carry products with a hint of manufacturing damage, older models, or mattresses that are typically lower quality than other brands.
- Sleep Number: One of the best mattress brands offering direct-to-consumer purchases, the entire focus of the Sleep Number mattress is to go into their store. While the company has marketed to couples who have different sleep needs, finding each “number” for either side of the mattress, the customization process of working with a salesperson ensures you get the exact kind of bed you want for your physical and sleep needs.
Every mattress they sell has an impressive 25-year warranty, along with a generous 125-night trial period. While you can figure out your sleep number online and find great deals at local stores, you will benefit the most from going into their store and working with a salesperson. Keep in mind, you never need to buy the same day you browse.
Downsides to Shopping at a Brick-and-Mortar Mattress Store
Although you can try the showroom floor mattresses to your heart’s content without purchasing anything on the same day, the mattress on the floor will be a different quality from the one shipped to you. Because many other people have tried that same showroom mattress before you, it may be broken in. The bed you receive will be new or, at worst, gently used if you specifically purchase a used mattress.
The upside of this process is that, when you shop in person, you can experience the feel of the mattress after a few years of use. The downside, however, is that you may ignore mattresses that could otherwise be comfortable because they have been too broken in and the store has not replaced the floor model yet. Another downside is that you may purchase a mattress thinking it has more softness or plushness, but the new bed you receive is firmer than you want at first.
Other downsides of brick-and-mortar shopping include the in-store temperature – something few people think about before they go in. The store will, of course, adjust its temperature to suit the broadest range of customers, and if the retailer specializes in mattresses, they will calibrate this temperature as much as possible to keep their beds in the best shape. However, this means that all kinds of materials, from coils to memory foam and gel, may react differently in your home than in the store. Your home may run much hotter or colder, which can change how different materials spring or sink.
There are other distractions when shopping in person, including overly zealous retail employees, the pressure of time constraints, loud music, other shoppers waiting to try mattresses, and too many listed options without the focus or time to properly read them. Much of this can be moderated by reading reviews, like the reviews here and on other online mattress blogs, as well as shopping through different websites for information and deals on mattresses. Then, with more details, you can go to a brick-and-mortar store and spend time focusing on just the mattresses you want.
Make sure the mattress you purchase, whether online or in person, has a warranty, a generous return policy, and a trial period of at least 100 nights. By ensuring all these options are in place, you can return your mattress and get a new one with minimal hassle any time in the next 10 years, minimum.
Why Trust Online Reviewers?
Almost everyone in the U.S. shops or browses goods and services online at some point— 80% of potential customers research products every week, and 97% of people who shop online, even just browsing, used online reviews to help them find the right items in 2017. Online reviews started as peer reviews – people like you write a review about a product, recommending the good parts and highlighting the risks and downsides. About 88% of consumers trust online reviews as much as they believe personal recommendations.
The landscape of online reviews is radically different in the decades since it began. In fact, more than 700 Federal Trade Commission (FTC) complaints have been filed against Yelp alone, which still has around 20% fake reviews despite the site fighting paid marketing reviews. There are paid, fake written reviews, sponsored blog posts, online videos, and numerous other ways that specific brands and manufacturers are learning to use the otherwise personal approach to the internet as a form of advertising. While online reviews and recommendations may seem like an individual customer posting about their experience with a company or product, this would likely not be the case anymore.
Even the reviews left by actual consumers can be skewed. A study found that only 1.5% of shoppers left online reviews, which was about 15 people out of every 1,000. They also purchased four times more products than the average shopper; made less money; were more likely to have graduate degrees, be married, and have more children; and shop sales more often than the average American adult. Because they may not be an accurate representation of American adults, they are unlikely to share opinions and experiences with the average shopper. Even negative reviews may be overblown or be inaccurate representations of the product or experience.
Companies wish to control over their image as much as consumers want accurate product information, so finding trustworthy sources of reviews is a crucial way to ensure you’re getting the best information about any product, service, or business. However, what should you look for in online reviews, especially for a sensitive, costly investment like a mattress?
Generally, you can look at reviews – whether they are on a mattress brand’s website or social media, or if they are posted on a third-party site – for information and determine if it is real or fake based on the following:
- If the review relies too heavily on generic descriptors like “highly recommend” or “I’ll never buy this again,” it is probably fake.
- Does the language sound natural? If it sounds repetitive or copied, it may not be a reliable review.
- A brand with a lot of very positive reviews posted in a very short time has likely paid a writing service. If there are several average, good, and 5-star reviews but they are spaced out over time, those are more likely to be real.
- The average customer trusts a 4-star review with some written explanation more than a 5-star review because they believe it reflects transparency on the part of the reviewer.
Customers want transparency, so regardless of the source, a review that explains a little of the reviewer’s thought process is beneficial. Personal or industry blogs that state they received certain products – for example, the mattress review involved receiving a free mattress to try from a specific brand – may be viewed as more trustworthy because they discuss reviewing the actual product in person and whether they received any benefits from it. The blog should also explain the criteria they use for rating the mattress and keep a list of the negative, along with the positive, parts of the product.
Some of this will, of course, be subjective. For example, a mattress reviewer may not like firm mattresses, but they may be able to assess the quality of the material a firm mattress is made from with objective quality standards.
Many online mattress brands and top-rated mattress companies – from Serta and Posturepedic to Casper and Purple – keep blogs with information on how to purchase a mattress, popular types of mattress materials, and even mattress reviews. Keep in mind that the company wants to promote their product, but that doesn’t mean these reviews are not trustworthy.
Any mattress brand wants you, the potential customer, to make the best, informed decision, so you do not have buyer’s remorse. That means a reliable mattress brand will tell you about foam versus innerspring mattresses, firmness versus softness reviews, and how to shop for a bed in person versus online. Although you may be directed to shop on the brand’s website, online mattress brands want you to learn more, have your questions answered, and feel good about the shopping process.
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